Low enterprise purpose

Looking back, looking to the future, kay rand is still in good faith, the innovation as the first purpose, to set up the China quality shelf brands continue to strive for the goal. Adhere to the thought decided to height, integrity casting brand concept.

"Enterprise idea

Companies adhering to the "pioneering spirit, efficient operation; Service integrity, quality win; The pursuit of innovation, wing for the first." The enterprise idea, expressed a Flemish kay innovation thought and the spirit of perseverance.

When the enterprise culture

Work carefully, carefully, carefully again;

Response to fast, fast, more fast;

Be humble, modest, and modest;

Work hard, hard, more effort;

Do the simple things again is not an accident is not simple,

Easy to do no wrong in front of things is not easy.

Low management thought

Simple, efficient and healthy

In a simple management method and seek effective management operation, to achieve a healthy survival.

"Spirit of enterprise

Truth-seeking, innovative, fighting and dedication is kay rand unique spirit of enterprise, its inheritance history, future-oriented, supplement each other, mutually promoted, motivate and inspire the rand kay to extraordinary, across the development of ways to realize the grand vision of the enterprise and sacred mission!